Privacy policy
Last Updated: 6th April 2025
This Privacy Policy explains how personal information is collected, used, and shared when you visit or make a purchase from www.brune.in (“the Site”). The Site is operated by Rethought Technologies Private Limited.
1. Information Collected
When you visit the Site, the following information may be automatically collected:
• Browser type, IP address, and time zone
• Pages or products viewed and how you interact with the Site
• Websites or search terms that referred you to the Site
• Cookies installed on your device
This is referred to as Device Information, and is collected using:
• Cookies
• Log files
• Web beacons, tags, and pixels (including Meta Pixel)
When you create an account or place an order, the following information is collected:
• Name
• Billing and shipping address
• Phone number and email address
• Payment details (such as credit or debit card information)
This is referred to as Order Information.
2. How Your Information Is Used
Personal Information (Device and Order Information) may be used to:
• Process and fulfill orders
• Provide order-related updates and communication
• Detect and prevent fraud or unauthorized activity
• Deliver marketing via SMS, email, and digital ads (where applicable)
• Analyze website performance and improve user experience
3. Sharing of Information
Personal Information may be shared with third-party service providers for business operations. These include:
Shopify – powers the online store
https://www.shopify.com/legal/privacy
Google Analytics – monitors customer interaction and traffic
https://policies.google.com/privacy
Opt-out: https://tools.google.com/dlpage/gaoptout
Meta (Facebook) – enables retargeted and interest-based advertising
https://www.facebook.com/settings/?tab=ads
Personal Information may also be shared to comply with legal obligations, regulatory requests, or to protect the legal rights of the company.
4. Advertising and Tracking
The Site may use data to serve interest-based advertisements through platforms like Facebook and Google. These ads may be based on browsing behavior, purchase history, or engagement with the Site.
To manage or opt out of such ads, use the following links:
• Facebook: facebook.com/settings/?tab=ads
• Google: google.com/settings/ads/anonymous
• Bing: advertise.bingads.microsoft.com
• General Opt-Out: optout.aboutads.info
5. Data Retention
Order Information is retained for business, legal, and operational purposes. This data will remain on record unless a deletion request is submitted.
6. Access, Correction, and Deletion Requests
To request access to, correction of, or deletion of personal data, customers may contact: info@rethought.in
Requests will be reviewed and processed in accordance with applicable laws and internal policies.
7. Policy Updates
This Privacy Policy may be updated periodically to reflect changes in business practices or legal requirements. The latest version will always be available on this page.
8. Contact
For questions about this Privacy Policy or to raise a concern, contact:
Rethought Technologies Private Limited
Email: info@rethought.in